Even as recent regulatory changes have taken their toll on checking profitability, the continued media focus has also increased consumer awareness and skepticism. As big banks restructure and reprice their retail checking lineups, a window of opportunity opens for community-based banks and credit unions to capture new account holders. This MBM white paper discusses how direct mail can be applied to take advantage of this climate of change and help drive new account acquisition. 

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Mergers and acquisitions and product conversions are highly complex undertakings. This MBM paper outlines key areas to address in planning and executing a smooth and successful M&A integration communications process — one that maximizes valuable account holder and employee retention while achieving the objectives of the change initiative. Download PDF>